Where your next customer is actually looking

1. Google Maps, which is really the main one

For a salon, the map listing matters more than the website. Someone types “lash extensions near me”, gets three results in a box, and picks on rating and photos. Most of that is decided before your site is ever opened.

• Fill the profile out completely — categories, every service, real hours, attributes, and photographs taken this year rather than at your opening.
• Reviews are the whole game. Build the ask into the counter routine, at the moment the client is happiest, and reply to every one including the bad ones.
• Post occasionally so the listing does not look abandoned.
• Check what it says. Wrong hours on a public holiday cost you a day of walk-ins.

2. Xiaohongshu 小红书

Discovery-led and overwhelmingly beauty-minded, and for Chinese-speaking clients in Singapore it is often the first place a treatment gets researched. It rewards detail, not polish.

• Before and after, with the process in between. The transformation is the post.
• Write like a person who had the treatment, not like a shop. Note the price, how long it took, what it felt like.
• Be specific about location and treatment in the text — that is how people find it in search within the app.
• Answer the comments. A reply thread does more for you there than another post.

3. TikTok

Reach without a following, which is the useful part, and almost no purchase intent, which is the catch. Treat it as the top of the funnel and make sure the landing is obvious.

• Process clips. Short, no intro, the transformation visible in the first second.
• Post often enough to learn what works. One a month tells you nothing.
• Put the salon name and area in the caption every time — a viral clip nobody can locate is worth very little.
• Have somewhere for them to go. A link that leads to a booking page, not a homepage.

4. AI assistants, which is new and nobody has optimised for

People now ask ChatGPT, Gemini or Copilot where to get something done, and Google answers plenty of searches above the results with AI Overviews. In all of those, the assistant is choosing what to quote. That is a different job from ranking, and almost no salon in Singapore is doing it.

• Write pages that answer a question plainly, with the specifics in the text — price, area, treatment, hours. Assistants cannot quote a mood board.
• Keep name, address and phone identical everywhere. Inconsistency makes a model hedge, and a hedged answer does not name you.
• Add structured data, and an llms.txt stating the facts about your business in plain language.
• Go and ask the assistants about your own salon. What they currently say is usually out of date, and sometimes it is somebody else's shop.

What a realistic plan looks like

1. Fix the Google Business Profile this week. It is free and it is the biggest lever.
2. Build the review ask into the counter routine so it happens without anyone remembering.
3. Pick one social channel, based on who your clients actually are, and post to it weekly for three months before judging it.
4. Make the facts about your salon easy for a machine to read.
5. Measure enquiries, not followers. If a channel has never produced a booking, it is a hobby.

If you would rather not run that yourself, it is what our marketing service does — search, Google Maps, AI answers and reviews, as a paid add-on with a discount for new salons.

Questions we get asked